sell
Construction CRM & sales
Project pipeline, quotes, budgets and customer WhatsApp threads unified with the deal.
- B2B CRM
- Quoting & budgets
- WhatsApp Cloud API
- Proposal & e-signature
Operational + agentic layer for construction
Sell, run and control your jobsite.
Obrity is the modular platform for builders, remodelers and consultancies. CRM, WhatsApp, evidence, reporting and governed AI agents — on top of real construction operations.
Active pilot in Bogotá · Modular · Traceable · B2B
What changes the day Obrity arrives.
Without Obrity
- Excel + WhatsApp + the superintendent's memory
- CRM separate from field work, no traceability
- Overruns discovered at month end
- Evidence lost in WhatsApp threads
- Weekly reports done by hand on Sundays
- AI decisions with no audit trail
With Obrity
- Single platform with modules and governed agents
- CRM, field ops and WhatsApp in one thread per project
- Alert the same day the deviation appears
- Photo + location + chapter, automatic
- Weekly site report generated by the agent
- Every agent action logged and approvable
Buy only what your operation needs.
Obrity is composed of modules. Start with one, add the others when operations demand it. Native integrations with WhatsApp, your ERP and the tools you already run — no migrations or parallel systems.
run
Operations & field
Geotagged evidence, observations, tasks, live schedule and vendor reconciliation.
- Evidence & QA/QC
- Observations & tasks
- Live schedule
- Vendors & payments
control
Reporting, risk & AI agents
Financial dashboards, progress cuts, risk alerts and agents acting under the policies you set.
- Dashboards & cuts
- Alerts & risk
- Governed AI agents
- Full audit trail
Buy one. Compose more. Integrates with what you already run.
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One place for the whole job
Stop jumping between Excel, a separate CRM and lost chats. Sales, execution and control live in the same project.
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Grow when your team is ready
Start with CRM + WhatsApp or field ops only. Add reporting and agents when the pain justifies the change.
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Your data, your company
Each customer runs in its own space. What happens on your site does not mix with anyone else's.
How it works
Four steps to a fully traceable project end to end.
The agents
A governed workforce, not blind autonomy.
Each agent specializes in one part of the flow. They consult your data, propose actions, and act under policies and approvals you define.
Budget
Crosses execution vs BOQ at end of day. Alerts before overrun.
Evidence
Classifies photos by chapter, validates quality, tags risks, and geolocates.
Suppliers
Prepares orders, validates invoices, and reconciles payables.
Schedule
Replans when an activity slips more than 48 hours.
Commercial · CRM
Tracks opportunities, reminders, and WhatsApp replies with templates.
Reports
Generates the weekly site report ready to send to the client.
Concrete capabilities, no hype.
What Obrity does today on your real field operations. Once you have pilot data, we report yours — not external benchmarks.
Offline
Capture evidence and progress on site even with no signal
Traceable
Every task, evidence and update stays auditable per project
With AI
Agents that work on your real project context, with human approval
Isolated
Each company's data and actions are kept isolated (multi-tenant)
A solution for every role
Everyone on site needs something different: control for the office, speed in the field and transparency for the client. Obrity brings it all together in one modular platform, with agents that work on your project's real context.
Frequently asked questions.
Can I buy just one module?
Yes. Obrity is modular: start with CRM + WhatsApp, field operations only, or reporting with agents. Add the rest when your operation needs them.
How are AI agents governed?
Yes, through policies you define. Each agent acts under rules for what it can do alone, what requires human approval, and which sources it can consult. Every action is audited with its evidence.
How does it integrate with WhatsApp and my systems?
Yes. We connect via official WhatsApp Cloud API and expose webhooks + API for ERP, accounting, and existing tools. We don't ask you to abandon what already works.
Do I need connectivity on site?
No. Obrity is offline-first. Supervisors upload evidence from their phone, and the platform syncs when signal returns.
Does it replace the superintendent or supervisor?
No. Obrity handles administrative work, cross-checks, and communication. Field judgment stays with your team — they just get more hours each week to apply it.
How do agents learn from my data?
Yes. We import your historical BOQ, supplier framework contracts, and closed projects. Agents adopt your way of working, not a generic one, and only within your company.
How fast can a project go live?
One week from signing. We load data, connect the field team, and assign a Customer Engineer for the first 30 days.
What about information security?
Yes, with per-company isolation. Data is hosted in Colombia, encrypted at rest and in transit, with full audit of access and agent actions.
Your next jobsite can run on Obrity.
20 minutes on a call. We'll show you the modules that fit your operation. If Obrity isn't a fit, we'll tell you on the same call.
Message us on WhatsAppHuman reply within 2 business hours.